client request : develop a comprehensive celebration of Black History Month at Ralph Lauren - unifying a global marketing campaign and internal programming to support a mission to amplify voices and celebrate culture.

external content: agency partnership to develop a campaign film with supporting social, site, and app experiences

internal content: cross-functional partnership to coordinate national employee programming to align with external strategy and engage, inspire and celebrate with a tiered approach for accessibility and inclusivity

concept development, creative direction, casting, copy editing, video editing, production, event planning, execution