The Polar Ice Lounge

client request: create a Polo Ralph Lauren holiday experience to incentivize customers’ to try-on and purchase outerwear, incorporate hospitality, and create social buzz.

concept design + space planning and layout + creative execution + store window installation + in-store presentation

Polar Ice Lounge Exterior
Polar Ice Lounge Exterior
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Polar Ice Lounge Interior, Constructed of Carved Ice Blocks
Polar Ice Lounge Interior, Constructed of Carved Ice Blocks
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Store Exterior Window
Store Exterior Window
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Store Interior Entrance
Store Interior Entrance
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GRAPHICS PACKAGE SELECTIONS AND CONTRACTOR RENDERINGS
GRAPHICS PACKAGE SELECTIONS AND CONTRACTOR RENDERINGS
LAYOUT AND SCALED CONTRACTOR RENDERINGS
LAYOUT AND SCALED CONTRACTOR RENDERINGS
CREATIVE CONCEPT
CREATIVE CONCEPT

designer and director

translating lifestyle brand concepts into creative presentations